What are the common mistakes people make when buying gold jewellery?

There is a famous quote by Ralph Waldo Emerson: “The desire of gold is not for gold. It is for the means of freedom and benefit.” Gold is a source of both treasured happiness and enduring value.

Have you ever noticed how fashion trends and people's mindset regarding marriage and weddings have changed? It wasn't merely like in history, where girls would be married after they reached a certain age. The customs and traditions followed were different. Times have changed, and so have the trends in gold.

But it is not something that can be replaced; gold is always seen as the greatest investment and the easiest liquid asset anyone can possess. This goes beyond designs, trends, and occasions. The traditional and emotional significance of gold among Keralites is still relevant and thoughtful.

However, selecting the best piece of gold jewellery for the big day should never go wrong. Gold is not only needed for weddings; it is also purchased when a new baby is born, during puberty functions, during engagements, and for gifting. It evokes an emotional bond and connection between two individuals or a group of people.

Whenever buying gold ornaments, what are the key points to note? What are the common mistakes people often make?

1. Overlooking the hallmarking and purity standards

Buying gold from an unauthorized shop or dealer risks purchasing something that is not real gold, which diminishes both its value and sentiment. Always make sure you buy gold from a trusted jewellery store that provides 100% BIS-hallmarked gold. Standards like the 916 hallmark, which indicates 22-karat gold, or 24 karat gold must be prioritized and should be discussed and communicated effectively when purchasing. Rajakumari Gold and Diamonds is one of the trusted and leading Best Gold Jewellery in Kerala.

2. Ignoring the craft and making charges

Every gold ornament you purchase has two components: one is the gold itself, and the other is the making charge. The making charge is for the effort undertaken by the artistry department and craftsmen, such as the goldsmith. For example, customized jewellery is made with special effort, following the master plan of the customer. This effort should not be ignored. Sometimes, the gold rate remains the same, but the making charge reflects this skill.

A common mistake is to focus solely on the day’s gold rate without understanding or negotiating the making charges. Remember, finer craftsmanship and more complex designs naturally command higher making charges, reflecting the artisan’s skill in bringing Kerala’s heritage to life.

3.  Prioritizing trends over the value of the gold

There are different heirlooms followed in Kerala. In a Hindu wedding, the kasu mala, mulla mottu mala, and palak maala are pieces that hold value for generations and stand as tags of antiquity. They carry immense dominance in terms of value for money. When people go after contemporary designs, the value is sometimes diminished and may eventually fade. There are chances even the trend may out soon in a flash of weeks. The fact is that gold will always have its value and hold. The choice between designs that is traditional and contemporary is totally personal.

4. Poor planning on the occasion

There are different occasions when it comes to weddings, like the ceremonies followed: Gulabi day, the Haldi function, or the main event, or reception. Buying gold jewellery without a proper plan can lead to a mismatch and ruin the whole look.

Jewellery should be selected keeping the attire in mind. The colour and the styling factor of the whole outlook must be considered. Some like minimal looks; some prefer looks inspired by their devotional side, like church-inspired or temple-inspired jewellery. It varies from person to person.

The planning should start way before. Planning at the time of shopping doesn’t work as it must be planned ahead.

5. Neglecting after-sales policies

The relationship between the jeweller and the customer should not end after the purchase. This ongoing connection includes warranty issues, maintenance, repair, replacement, and buyback policies. Reputable jewellers offer services like lifetime maintenance with zero deduction. These are schemes designed for long-term investment and lifetime support.

Why is Rajakumari the best choice for buying jewellery?

Buying gold jewellery is a significant decision blending emotion, culture, and investment. Avoiding the common mistakes helps you to purchase from the same spot. Rajakumari is the best for both Kerala traditional ornaments and contemporary jewellery. With both online and in-store shopping, customers can experience the best shopping in specialized for any functions like reception and wedding focusing more on the collection for all type of customers.

Rajakumari Gold and Diamonds offers a lifetime guarantee of the quality of craftsmanship on bridal collection. The commitment to quality and customer satisfaction is our choice.

The jewellery has goodwill and reputation in prioritizing hallmarking, appreciating craftsmanship, choosing timeless designs, planning for occasions, and valuing after-sales service

Visit the nearest outlet or approach us online.