The Evolution of Diamond Jewellery Trends in Kerala from 2000 to 2025.

For centuries, the fashion sense and jewellery choices of Keralites have evolved, by adapting to influences from other cultures. People's ideas about jewellery have shifted towards new variations. In the olden days, jewellery was synonymous with gold. Gold was considered an asset, a symbol of prosperity and good luck, and it was a sacred part of ceremonies like childbirth and weddings.

After a certain period, the popularity of diamonds began to grow. The diamond, once a rare guest in Malayali jewellery boxes, began to sparkle with increasing prominence. Let's journey through the evolving narrative of diamond jewellery trends in God's Own Country from the year 2000 to a projected 2025.

Evolution of Diamond (2000- 2010)

The early 2000s is the most happening period of transition. Diamond was once a rare stone discovered by Malayalees, often featured in jewellery advertisements. Then, it slowly became something trendy and was rarely owned by individuals. It was also something only worn by NRIs (Non-resident Indians). Diamond was not the main character, but was just like a supporting actor.

Then, diamonds slowly became more accessible in Kerala. They began to be blended with gold, for instance, by having uncut stones embedded in various pieces. The goal was not to replace gold items but to improve the designs and existing models. Diamonds became a privileged and honoured category within jewellery. Any ring, bracelet, or chain embedded with diamonds became something special and gained popularity.

This era was characterized by caution. Diamonds were for the affluent and the well-travelled. The designs were safe, often overshadowed by the sheer weight of gold, but they successfully planted a seed of desire for the stone's unique sparkle in the Malayali psyche. Very slowly, they started to impress Keralites. The cost of diamonds was something that held people back, but still, there were many people who, disliking gold, started to love jewellery because of diamonds. Diamonds became an unspoken wish in the early 2000s.

Diamonds find their Voice and position (2011-2020)

The period from 2010 to 2020 shows a distinctive transition in the choice of customers. It was also by many factors. It includes the exposure, impulsive use of social media, and the more fashion-conscious generation. The generation becomes very much influenced by the TV shows, Fashionistas, movies, series, and commercials. The diamond was seen as a modern, "fancy" addition that added a touch of contemporary glamour to timeless designs.

This period saw Kerala develop significantly in terms of its economy, GDP, and financial growth. It was at this time that diamonds propelled themselves to gain a position of their own. This was also when more women entered the professional workforce. These working women began to prefer diamonds over gold, as diamonds equally matched their professional attire, work culture, and aesthetics. The universal appeal of diamonds is what makes them so special.

Not only did diamond inclusion become more common, but the generation's fashion sense also reached a new level, transcending age and gender, inspired by Hollywood and Bollywood red carpets and celebrity lifestyles.

The present and near future of diamond (2021-2025)

Today, we are in an era defined by individuality and a conscious blend of heritage with international fashion trends. The post-pandemic world has further accelerated the desire for meaningful and versatile purchases. The post-pandemic era taught us many things, and this applies not just to jewellery. It is not about the perfect choice or perfect match, but what the individual truly desires in terms of materialistic things, such as the jewellery we are discussing. The current generation is one that embraces self-love and personal choice without a doubt. This refined fashion sense is well-executed and does not happen by fluke. It reflects a world where everyone is more conscious and deliberate in their selection of jewellery.

For example, people now choose temple-inspired jewellery for temple visits or for celebrations like Onam and other ethnic events. Diamond jewellery is selected for parties, office wear, official meetings, dinner parties, or date nights. The minimalist trend is also gaining traction. Through this evolution, diamond jewellery has become a staple for the modern Malayali woman.

What makes Rajakumari the best Diamond jewellers in Kerala?

• Trustworthy quality: Every diamond comes with its certification. At Rajakumari, we are committed to delivering a diamond collection defined by quality and authenticity.
• Designs and detailing: Our team's craftsmanship makes every diamond shine brighter, in both classic and modern styles.
• Pricing: Rajakumati ensures that no hidden fees or costs, offering affordability and peace of mind.
• Customer services: At Rajakumari, our customer service team is dedicated to providing you with a personalized and seamless experience.

Conclusion

Buying diamonds is a cherished tradition, and they remain a timeless fashion. To express your unique and personalized style every day, adopt the elegance offered by the best diamond jewellers in Kerala, from classic rings, earrings, and gold bangles to modern, contemporary pieces. ajakumari is not only the final destination for diamond jewellery; it is one of the best showrooms, with an exquisite collection that ranks among the best Jewellery in Kerala.

Visit the website of Rajakumari Gold and Diamonds for more details.